Sharon Ruhnau - Rancho Santa Fe Post

The following letter was sent to the RSFA Board of Directors on October 29 and is…

Attention RSFA Board: Osuna Is Not for Sale

04/29/2024

What is it that makes Rancho Santa Fe unique and desirable? It is not the golf…

We revisited, after 10 years, Osuna Ranch.
My take and my wife’s, for what it’s worth, would be that it is definitely under utilized, but with a very little amount of promotion, it could be a highly desirable place for weddings, bar-mitzvahs, quinceañeras, power lunches, corporate get-togethers. etc. – and could very easily be monetized with a relatively small amount of focus – while, keeping its acreage open and accessible to the privileges of our community. My grandmother said to me many years ago “they print money, but they’re not making land anymore." She was so right. I think it would be foolish to not utilize this asset.

It’s easy to sell and take it off the books, but its true value is in its history and the fact that it is owned by the covenant, a huge plus. It might be time to make it “sit up and bark" a little bit and let people see and understand its history. Just saying. – dblltd

Author: Sharon Ruhnau

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Attention RSFA Board: Osuna Is Not for Sale