Rachel Laffer - Rancho Santa Fe Post

We revisited, after 10 years, Osuna Ranch.
My take and my wife’s, for what it’s worth, would be that it is definitely under utilized, but with a very little amount of promotion, it could be a highly desirable place for weddings, bar-mitzvahs, quinceañeras, power lunches, corporate get-togethers. etc. – and could very easily be monetized with a relatively small amount of focus – while, keeping its acreage open and accessible to the privileges of our community. My grandmother said to me many years ago “they print money, but they’re not making land anymore." She was so right. I think it would be foolish to not utilize this asset.

It’s easy to sell and take it off the books, but its true value is in its history and the fact that it is owned by the covenant, a huge plus. It might be time to make it “sit up and bark" a little bit and let people see and understand its history. Just saying. – dblltd

Author: Rachel Laffer

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